About Course
- Google Ads Search
- Google Ads Display
- Google Ads Measurement
- Google Ads Video
- Shopping ads
- Google Analytics & Tag Manager
Course Content
📘 Getting Started
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What is Google Ads?
📊 Google Ads Fundamentals
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The Key Metrics of Google Ads
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Understanding the Google Ads Auction
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Introduction to the 3 Pillars of Google Ads
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Understanding the User Funnel
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Understanding the Google Ads Account Hierarchy
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Account Structure: How To Create A New Ad Group Within Your Campaign
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Updated Dashboard Walkthrough
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Viewing Location Reports in Google Ads
🧠 Strategy & Psychology
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The Psychological Principles of Ad Copy
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Supply / Demand = Competitiveness
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7 Rules of the Game
🎯 Keywords & Targeting
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Keyword Basics: Keywords vs. Queries
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The Basics of Keyword Research
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The Basics of Keyword Organization
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Understanding Keyword Match Types
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Understanding Negative Keywords In-Depth
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Understanding Targeting vs. Observation vs. Exclusion
🧩 Ad Formats & Campaign Types
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Understanding Responsive Search Ads (RSA)
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Demand Gen Campaigns and Where They Appear
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Mobile App Campaign
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Remarketing
🔍 Tracking & Measurement
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The Conversion Tracking Layers
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Understanding the Basics of Conversion Tracking
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Exploring the Different Conversion Actions Visitors Take on Your Site
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Conversion Tracking
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Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
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How To Mathematically Calculate ROI and ROAS
🛠 Advanced Tools & Features
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Introduction to Ad Extensions
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Introduction to AdWords Scripts – What Are Scripts?
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Introduction to AdWords Scripts – What Are Scripts?
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Introduction to Ad Extensions
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Budgets & Bidding
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Shared Library
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Bulk Actions
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Drafts & Experiments
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More Tools
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Introduction to More Tools
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Manager Accounts
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Google Ads with Google Gemini AI
📑 Reports & Reviews
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Reports
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Requesting a Manual Review of Your Ads and Expediting the Process
🧭 Planning & Learning Resources
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Planning
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Google Ads Online Resources
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Google Ads Certifications
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Google Ads Practice Tests
🔑 Access Sharing
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