About Course
Google Analytics & Tag: GA4 + Google Tag Manager (GTM) Complete Course
Unlock the full potential of Google Analytics 4 and Google Tag Manager with this all-in-one practical course. Whether you’re a marketer, developer, data analyst, or business owner, this course will teach you how to effectively set up, manage, and optimize tracking on websites — including WordPress and WooCommerce platforms.
You’ll start with the fundamentals of JavaScript, GA4, and GTM, then dive into real-world implementation of event tracking, form submissions, conversions, user IDs, and enhanced eCommerce data collection. You’ll also master advanced topics like working with the Data Layer, REST APIs, custom event parameters, and server-side tagging techniques.
In addition, you’ll learn to build insightful reports and visualizations in Looker Studio (Google Data Studio), segment audiences, analyze funnels, and track user journeys — all while optimizing for performance and accuracy.
By the end of the course, you’ll have hands-on experience creating a complete GA4 + GTM setup, integrating it with WooCommerce, and generating reports that drive actionable insights and smarter decisions.
Course Content
Introduction and Setup
Understanding Google Tag Manager (GTM)
Core GA4 Concepts
Event Implementation
Customization and Advanced Event Tracking
E-commerce Tracking with WooCommerce
Reporting and Analytics
Google Data Studio (Looker Studio) Visualization
Optimization and Final Touches
Practice, Quiz, and Bonus
🔥 Extra Related Topics (Optional for Mastery)
Student Ratings & Reviews
