LinkedIn Ads

The LinkedIn Ads Masterclass offers a deep dive into the world of LinkedIn advertising, providing you with the knowledge and practical skills needed to run successful campaigns on one of the most powerful platforms for professional networking. Whether you’re a business owner, marketer, or advertising professional, this course covers everything from account setup to advanced campaign optimization.

You’ll start with the fundamentals of LinkedIn Ads, including setting up your Microsoft Ads account, understanding key metrics, and familiarizing yourself with the Microsoft Advertising interface. Learn how to create different types of campaigns, from search and app campaigns to shopping ads and remarketing campaigns, with hands-on assignments for real-world experience.

The course will guide you through audience targeting and remarketing strategies, including setting up dynamic remarketing lists and in-market segments. You’ll also explore keyword research and selection, how to use the Keyword Planner tool, and master the use of negative keywords to refine your campaigns.

Discover the power of ad extensions to enhance your ads with additional features like callouts, location, and price extensions, and learn to optimize your campaigns using conversion tracking and automated bidding strategies. Gain a solid understanding of LinkedIn’s reporting tools, including custom reports and performance tracking, to ensure your campaigns are always aligned with your goals.

With a focus on practical learning, you’ll complete assignments and exercises that will prepare you to create and manage LinkedIn Ads campaigns with confidence and success. By the end of the course, you’ll have the skills needed to effectively reach your target audience and achieve measurable results through LinkedIn Ads.